ASOS Student Discount in 2024: The Ultimate Guide to Saving on Fashion

Students constantly seek ways to stretch their budgets while staying fashionable. ASOS, one of the largest online-only fashion retailers, offers students a chance to save while updating their wardrobe with the latest trends. This article provides comprehensive information on how to benefit from the ASOS student discount and other valuable offers. We’ll also look into other aspects of ASOS’s business, including their marketplace, return policies, partnerships, and some behind-the-scenes facts that could help you make more informed shopping decisions.

Introduction to ASOS

ASOS, short for AsSeenOnScreen, is a British online fashion and cosmetics retailer established in 2000. Initially founded to sell items seen on celebrities and TV shows, the company has evolved into a global fashion giant with over 850 brands. ASOS ships products to more than 200 countries and regions, making it a go-to retailer for young adults worldwide.

As an online-only retailer, ASOS offers a wide range of products including clothing, accessories, beauty products, and footwear. The store is particularly known for catering to young adults, especially students who are fashion-conscious but budget-conscious as well. This is where ASOS’s student discount comes into play.

Also Read: List of Student Discounts and Deals in 2024 | The Ultimate Guide

What is the ASOS Student Discount?

The ASOS student discount is a special offer that gives eligible students up to 15% off their purchases at ASOS. The discount applies to full-priced items and is available across various product categories, including clothing, footwear, accessories, and beauty products. Occasionally, ASOS boosts this discount to as high as 25%, especially during back-to-school periods or special sales events like Black Friday or Cyber Monday.

ASOS understands that students often face financial pressure from tuition fees, accommodation costs, and everyday living expenses. As such, the student discount helps make it more affordable to stay fashionable without breaking the bank.

Is the ASOS Student Discount Still Available in 2024?

Yes, as of 2024, the ASOS student discount is still available. ASOS continues to partner with platforms like UNiDAYS, Student Beans, and TOTUM (formerly NUS) to verify student status and provide discounts to eligible users. However, it’s important to verify the exact percentage at the time of your purchase, as the discount occasionally fluctuates.

Eligibility for the ASOS Student Discount

To be eligible for the ASOS student discount, you must be:

• A university student (full-time, part-time, or postgraduate).
• A college student in select countries.
• Able to provide proof of your student status via an official student platform (UNiDAYS, Student Beans, or TOTUM).

Students can apply for the discount if they are studying at accredited institutions in the UK, the US, Canada, Australia, and several other countries worldwide. If you’re a mature student or studying part-time, you are still eligible, provided you can verify your student status.

Step-by-Step Guide: How to Get the ASOS Student Discount

There are multiple ways to access the ASOS student discount. Here’s how you can claim yours:

a. Using Your University Email

This is one of the simplest ways to get the ASOS student discount.

1. Visit the ASOS website and create an account using your university email address (e.g., name@university.edu).
2. Once your student status is verified, you’ll receive a unique student discount code.
3. This code will be available for use at checkout and can be reused for as long as you’re a student. It will remain valid until your anticipated graduation date, which you must provide during the verification process.

b. Using UNiDAYS or Student Beans

UNiDAYS and Student Beans are popular platforms that provide students with discounts for various retailers, including ASOS.

1. Sign up for a free account on either platform (UNiDAYS or Student Beans).
2. Search for “ASOS” within the platform and generate your unique discount code.
3. Copy the code and paste it at checkout on the ASOS website or app.

Both UNiDAYS and Student Beans typically offer a 10% discount, but during special events, this can go up to 15% or even 25%.

c. Using TOTUM (Formerly NUS Card)

For students in the UK, the TOTUM card offers an ASOS discount along with numerous other student benefits. The card itself is not free, but it provides access to exclusive discounts on various products and services.

• Purchase a TOTUM membership card (formerly NUS Extra card) through their official website.
• Use the platform to verify your student status and generate your ASOS discount code.
• Apply the code at checkout for your discount.

Other ASOS Discounts and Savings

a. ASOS NHS Discount

Apart from students, ASOS also extends discounts to NHS workers as part of its NHS Blue Light Card program. NHS workers can receive 10% off ASOS purchases by registering with their Blue Light Card. The discount helps recognize and reward NHS staff for their essential services. To claim this, NHS workers must:

1. Register for a Blue Light Card on the Blue Light website.
2. Use the unique code at checkout to redeem the ASOS NHS discount.

b. Seasonal Sales and Promotions

ASOS is well-known for its seasonal sales, where discounts can go up to 70% off. Key sale periods include:

• Black Friday and Cyber Monday: These November sales often offer steep discounts on fashion items, accessories, and more.
• End-of-season sales: ASOS holds sales at the end of each season, clearing out old inventory and making room for new stock.
• Back-to-School promotions: These sales focus on students and typically increase the ASOS student discount to 20% or 25% during August and September.

c. ASOS Premier Delivery

For frequent shoppers, ASOS offers Premier Delivery, which provides unlimited next-day delivery for a year at a one-time cost (currently £9.95 in the UK or $19 in the US). If you frequently order from ASOS, this can save both time and money.

ASOS Marketplace: How Students Can Benefit

The ASOS Marketplace, launched in 2010, is a platform for independent brands and boutiques to showcase their products. While the general ASOS student discount does not apply to Marketplace items, many sellers on the platform offer their own discounts. Students can follow specific boutiques to get exclusive offers like 10% off when they follow certain shops.

ASOS Marketplace is a fantastic platform for students interested in unique, vintage, or up-and-coming designer items. It’s also an excellent opportunity for young entrepreneurs looking to start their own clothing brand, as ASOS offers support and visibility for small businesses through its marketplace.

ASOS Return Policies and Terms of Use

ASOS has a customer-friendly return policy, which is essential for students who often shop on a budget and may need to return items that don’t fit or meet expectations. The key points of the return policy include:

• Free returns within 28 days of purchase.
• Items must be unworn, unwashed, and in their original packaging.
• Certain items like pierced jewelry, cosmetics, and underwear are non-returnable for hygiene reasons.
• You can request a refund to your original payment method or opt for store credit.

During peak seasons (e.g., Christmas), ASOS may extend their return window, allowing customers to return items well into the New Year.

Comparing ASOS to Competitors in 2024

While ASOS is a popular choice for student fashion, other retailers offer competitive student discounts. Here’s how ASOS stacks up against its main competitors in 2024:

• Boohoo: Offers a 10%–20% student discount through UNiDAYS, with frequent flash sales reaching up to 70% off.
• PrettyLittleThing: Provides 15%–20% discounts for students and NHS workers, with additional perks like free delivery during sales events.
• H&M: Typically offers 10% off for students through Student Beans, along with its member discounts.
• Zara: While Zara doesn’t have a formal student discount, they participate in large seasonal sales where students can find steep discounts on fashion.

ASOS’s broader selection of brands and the occasional 25% student discount makes it a strong contender in the fast-fashion market. However, for students looking for everyday budget options, competitors like Boohoo and PrettyLittleThing may offer lower price points.

Pros and Cons of ASOS Discounts

Pros:

• Generous discount: Up to 15%, with potential boosts to 25%.
• Wide variety of products: Over 850 brands and an extensive selection of ASOS’s in-house products.
• Easy to apply: Discounts can be claimed via several platforms (UNiDAYS, Student Beans, etc.).
• Frequent promotions: ASOS often runs additional sales on top of the student discount.

Cons:

• Limited to full-priced items: The student discount typically cannot be combined with sale items.
• Marketplace exclusions: ASOS Marketplace does not offer direct student discounts, though individual boutiques may provide deals.
• One discount per order: Students cannot stack their student discount with other promotional codes, limiting the total savings on each purchase.

Interesting Facts About ASOS

a. Commitment to Charity (Breast Cancer Awareness)

ASOS is not just about selling fashion—it is also committed to charitable causes. In 2015, ASOS partnered with CoppaFeel, a UK-based charity focused on raising awareness about breast cancer. As part of the initiative, every bra sold by ASOS in the UK includes a label that encourages women to perform regular breast self-examinations.

This partnership helps create awareness of the importance of early detection in the fight against breast cancer. CoppaFeel is just one of the charitable organizations that ASOS works with to make a positive impact.

b. ASOS and the British Paralympic Association

Since 2015, ASOS has partnered with the British Paralympic Association, providing formalwear for athletes competing in Paralympic events. This partnership reflects ASOS’s commitment to inclusion and diversity, as they have designed attire for athletes participating in the Rio 2016 Olympic Games and other events.

The company’s involvement in such initiatives demonstrates their dedication to empowering individuals through fashion, regardless of ability.

Frequently Asked Questions (FAQs)

Who is eligible for the ASOS student discount?

Any student enrolled in a university or accredited higher education institution is eligible. This includes part-time, full-time, and postgraduate students.

Can I use my student discount on ASOS sale items?

No, the student discount cannot be applied to sale items. However, ASOS sometimes runs special promotions where the student discount is increased to 25%, which can give students access to deeper savings.

Can I combine my student discount with other offers?

No, ASOS only allows one discount code per order, so the student discount cannot be combined with any other codes.

How long is my student discount valid for?

Once your student status is verified, your discount is typically valid until your graduation date. Be sure to update your status if you extend your studies.

Does ASOS offer discounts for NHS workers?

Yes, NHS staff can claim a 10% discount using their Blue Light Card.

Conclusion

ASOS remains one of the most student-friendly online retailers in 2024, offering generous discounts and frequent sales that help students keep up with the latest fashion trends without breaking the bank. Whether you’re looking to refresh your wardrobe or take advantage of seasonal promotions, ASOS provides a variety of options for fashion-conscious shoppers.

By staying on top of student discount offers, leveraging UNiDAYS or Student Beans, and exploring seasonal sales, you can maximize your savings. Don’t forget to check out ASOS Marketplace for unique items from independent brands, and always keep an eye out for special promotions that could bump your discount to 25%. Happy shopping!