Modelling isn’t just for tall or particular body shapes. In commercial modelling, everyone’s welcome! It includes people of all ages, looks, and body types. Companies use commercial models for ads and promoting products. They want to show that everyone can use and enjoy what they offer.
In this modelling world, diversity matters a lot. It’s not just about the height or a certain look. Agencies look for people who represent different backgrounds, sizes, and ages. They want the ads to reflect real life, with models who look like everyday people.
Commercial models appear in various places. You might see them on billboards, in magazines, or even on your phone screen while scrolling through social media. Their job is to make products look good and relatable to everyone, regardless of how they look.
The industry values representing a wide range of people because everyone is a potential customer. Whether young or old, short or tall, everyone should feel included in the world of advertising. So, if you’ve ever dreamed of being a model, know that there’s a place for everyone in this diverse and inclusive field.
What You Need to Know About Commercial Modeling
Commercial modelling in the fashion world involves using regular people in ads to promote various products and services. Unlike runway modelling, which usually focuses on models fitting specific body measurements, commercial modelling celebrates diversity by including individuals of all ages, sizes, and body types.
This branch of modelling warmly welcomes plus-size models, petite individuals, and older individuals, offering them opportunities to showcase clothing lines in catalogues, feature in TV ads, participate in editorial shoots, represent fitness brands, and much more.
By utilizing relatable faces and diverse body types, commercial modelling aims to connect with a broader audience. It showcases a variety of people, making advertisements more inclusive and relatable to consumers. This approach helps in presenting products and services in a way that reflects the real world, allowing individuals from different backgrounds to see themselves represented in the marketing campaigns.
From showcasing trendy fashion lines to promoting everyday items, commercial modelling encompasses a vast array of opportunities for models who may not fit the traditional runway standards but bring authenticity and relatability to advertising campaigns.
Differences Between Fashion and Commercial Modeling
Fashion and commercial modelling may seem similar, but they have significant differences that shape the industry and the models involved. These differences offer a broader view of the modelling world and cater to various needs and representations.
Age Range:
Fashion models typically fall between the ages of eighteen and thirty-five. They often represent high-end brands and trends. On the other hand, commercial modelling embraces individuals of all ages, from young children to older adults, reflecting a more diverse representation in advertisements and campaigns.
Perceived Beauty Standards:
In fashion modelling, beauty often adheres to specific standards, with symmetrical features and unique looks being highly valued. Female models are expected to possess striking features like captivating eyes, a dazzling smile, or prominent cheekbones, while male models are often seen as chiselled and classically handsome. Conversely, commercial models mirror the general populace, showcasing everyday appearances.
Height and Body Types:
Fashion models, particularly those on the runway, tend to be taller than average, usually standing between 5’9″ and 6′ tall. In contrast, commercial models encompass a wide range of heights, including petite models that are shorter than the typical runway model. Additionally, while fashion models often maintain a slim physique, commercial modelling embraces diverse body types, including plus-size models in recent years for more inclusivity in fashion campaigns.
Work Environments:
Both fashion and commercial models primarily work in front of cameras for photo shoots. Fashion models often feature in high-fashion magazines, showcasing luxurious clothing brands and participating in runway shows. Conversely, commercial models predominantly appear in advertisements for various products, displaying everyday wear and promoting accessible clothing lines.
Expanding Representation:
Over time, the industry has evolved to encompass more diversity and inclusivity. This shift includes a broader representation of body sizes, ages, and ethnicities in both fashion and commercial modelling, aiming to reflect the reality and diversity of the audience they serve.
In general, while fashion modelling embodies exclusivity and high-end aesthetics, commercial modelling thrives on inclusivity and broader appeal, catering to the diverse spectrum of people and products in the market. Both fields contribute uniquely to the ever-evolving world of modelling, shaping trends and perceptions within the industry.
Steps to Kickstart Your Career as a Commercial Model
Embarking on a journey to become a commercial model involves several steps that pave the way for a successful career. Follow these comprehensive guidelines to get started:
- Develop a Diverse Modeling Portfolio: Begin by creating a collection of photographs showcasing your versatility. Collaborate with a professional photographer and makeup artist to capture various looks that highlight your range. These images serve as your visual resume and are crucial when presenting yourself to potential agents, casting directors, and clients.
- Practice Posing and Expression: Familiarize yourself with posing techniques and expressions in front of a camera. The more comfortable and confident you become with different poses and emotions, the better equipped you’ll be for professional photo shoots. Mastering this skill enhances your appeal as a model and ensures readiness for diverse modelling assignments.
- Establish an Online Presence: Set up a professional website showcasing your portfolio and personal information. Additionally, create profiles on social media platforms dedicated to your modelling endeavours. Utilize these platforms to network with industry professionals, connect with fellow models, and reinforce your professional brand. Tips on leveraging social media effectively can be found in experts like Kris Jenner.
- Seek Representation: Approach commercial modelling agencies or management companies to secure representation. Prior to reaching out, conduct thorough research on these agencies and their clientele. Many agencies offer online submission options for new talent, while some list contact information for direct inquiries. Discover insights on acquiring a modelling agent from experienced models like Naomi Campbell.
- Attend Casting Calls and Open Auditions: Stay vigilant for open-call auditions hosted by modelling agencies scouting for fresh talent. Keep an eye on agency websites or online portals dedicated to entertainment industry casting calls, which often list opportunities in your local area.
- Exhibit Professionalism: Cultivate a reputation for professionalism, kindness, patience, and respect within the industry. Your demeanour and conduct significantly contribute to your success as a commercial model. Upholding a positive professional image greatly influences how others perceive and value your contributions.
By diligently following these steps and continually refining your skills and portfolio, you’ll be on the path to establishing yourself as a sought-after commercial model within the competitive industry.
